CONSUMER BEHAVIOUR
By: SCHIFFMAN,LEON G
Material type: TextPublisher: PERRSON Edition: 10ISBN: 978-8131731567Subject(s): Consumer Behavior: Meeting Changes and Challenges The Consumer Research Process Market Segmentation and Strategic Targeting . THE CONSUMER AS AN INDIVIDUAL . Consumer Motivation . Personality and Consumer Behavior. Consumer Perception. Consumer Learning. Consumer Attitude Formation and Change. Communication and Consumer Behavior. CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS. The Family and Social Class . Influence of Culture on Consumer Behavior . Cross-Cultural Consumer Behavior: An International Perspective . THE CONSUMER'S DECISION-MAKING PROCESS AND ETHICAL DIMENSIONS. Consumers and the Diffusion of Innovations . Consumer Decision Making and Beyond . Marketing Ethics and Social ResponsibilityItem type | Home library | Shelving location | Call number | Status | Date due | Barcode |
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Reference Books | MIIMLIBRARY | RACK -REF 1 | 658.8342 (Browse shelf) | Not for loan | 1355 |
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658.827 BRAND MANAGEMENT TEXT AND CASES | 658.827 MANAGING BRAND EQUITY | 658.83 MARKETING RESEARCH | 658.8342 CONSUMER BEHAVIOUR | 658.8342 CONSUMER BEHAVIOUR IN ACTION | 658.87 RETAILING MANAGEMENT | 659.1 A LATEST BOOK ON ADVERTISING MANAGEMENT |
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