CONSUMER BEHAVIOUR (Record no. 1355)
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000 -LEADER | |
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fixed length control field | 00970nam a2200121Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 978-8131731567 |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | SCHIFFMAN,LEON G |
245 #0 - TITLE STATEMENT | |
Title | CONSUMER BEHAVIOUR |
250 ## - EDITION STATEMENT | |
Edition statement | 10 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher | PERRSON |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Consumer Behavior: Meeting Changes and Challenges The Consumer Research Process Market Segmentation and Strategic Targeting . THE CONSUMER AS AN INDIVIDUAL . Consumer Motivation . Personality and Consumer Behavior. Consumer Perception. Consumer Learning. Consumer Attitude Formation and Change. Communication and Consumer Behavior. CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS. The Family and Social Class . Influence of Culture on Consumer Behavior . Cross-Cultural Consumer Behavior: An International Perspective . THE CONSUMER'S DECISION-MAKING PROCESS AND ETHICAL DIMENSIONS. Consumers and the Diffusion of Innovations . Consumer Decision Making and Beyond . Marketing Ethics and Social Responsibility. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Text book |
Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
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MIIMLIBRARY | MIIMLIBRARY | RACK -REF 1 | 11.02.2019 | 495.00 | 658.8342 | 1355 | 11.02.2019 | Reference Books |