Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/478Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Evert, Gummesson | - |
| dc.date.accessioned | 2021-07-29T04:00:35Z | - |
| dc.date.available | 2021-07-29T04:00:35Z | - |
| dc.date.issued | 2021-07-29 | - |
| dc.identifier.uri | http://hdl.handle.net/123456789/478 | - |
| dc.language.iso | en | en_US |
| dc.publisher | Butterworth-Heinemann | en_US |
| dc.subject | Total Relationship Marketing | en_US |
| dc.title | Total Relationship Marketing | en_US |
| dc.type | Book | en_US |
| Appears in Collections: | MARKETING | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Total Relationship Marketing, Third Edition_ Marketing management, relationship strategy ,CRM, and a new dominant logic for the value-creating network economy.pdf | 1.93 MB | Adobe PDF | View/Open |
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