Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/478| Title: | Total Relationship Marketing |
| Authors: | Evert, Gummesson |
| Keywords: | Total Relationship Marketing |
| Issue Date: | 29-Jul-2021 |
| Publisher: | Butterworth-Heinemann |
| URI: | http://hdl.handle.net/123456789/478 |
| Appears in Collections: | MARKETING |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Total Relationship Marketing, Third Edition_ Marketing management, relationship strategy ,CRM, and a new dominant logic for the value-creating network economy.pdf | 1.93 MB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.