000 00834nam a2200109Ia 4500
999 _c2621
_d2621
020 _a978-0198061151
100 _aBAJAJ CHETAN ,TULI, RAJNISH, SRIVASTAVA NIDHI VARMA
245 0 _aRETAIL MANAGEMENT
260 _bOXFORD UNIVERSITY PRESS
650 _aRETAILING: ROLE, RELEVANCE, AND TRENDS .RETAIL ORGANIZATION. RETAIL IN INDIA. RETAIL CUSTOMER. RETAIL MARKET SEGMENTATION. FINANCIAL PLANNING FOR RETAIL .RETAIL LOCATION STRATEGY. ORGANIZATIONAL STRUCTURE AND HUMAN RESOURCE MANAGEMENT IN RETAIL. SUPPLY CHAIN MANAGEMENT AND INFORMATION SYSTEMS. RETAIL PRODUCT AND BRAND MANAGEMENT .MERCHANDISE MANAGEMENT. RETAIL PRICING. RETAIL PROMOTION STRATEGY .STORE OPERATIONS. ATMOSPHERICS AND RETAIL SPACE MANAGEMENT. CUSTOMER RELATIONSHIP MANAGEMENT IN RETAILING .MANAGING RETAIL CHAINS AND FRANCHISING . INTERNATIONAL RETAILING.
942 _cBK