TY  - BOOK
AU  - VENKATESAN RAJKUMAR , FARRIS PAUL, WILCOX RONALD T
TI  - CUTTING EDGE MARKETING ANALYTICS : REAL WORLD CASES AND DATA SETS FOR HANDS ON LEARNING
SN  - 978-9353066291
U1  - 658.802 
PB  - PEARSON 
ER  -