VENKATESAN RAJKUMAR , FARRIS PAUL, WILCOX RONALD T <br/><br/>
CUTTING EDGE MARKETING ANALYTICS   REAL WORLD CASES AND DATA SETS FOR HANDS ON LEARNING 

 -  PEARSON  
 - 300 
<br/><br/><label>ISBN: </label>978-9353066291 
<br/><br/><label>Dewey Class. No.: </label>658.802