TY  - BOOK
AU  - ZIKMUND WILLIAM G , 
TI  - BUSINESS RESEARCH METHODS : A SOUTH ASIAN PERSPECTIVE 
SN  - 9788131520369
U1  - 650.072 
PB  - CENGAGE 
KW  - The Role of Business Research, Information Systems and Knowledge Management, Theory Building, The Business Research Process: An Overview, The Human Side of Business Research: Organizational and Ethical Issues,  Beginning Stages of the Research Process, Problem Definition: The Foundation of Business Research, Qualitative Research Tools, Secondary Data Research in a Digital Age,  Research Methods for Collecting Primary Data, Survey Research: An Overview, Survey Research: Communicating with Respondents Observation Methods, Experimental Research  Measurement Concepts, Measurement and Scaling Concepts, Attitude Measurement, Questionnaire Design,  Sampling and Fieldwork, Sampling Designs and Sampling Procedures, . Determination of Sample Size: A Review of Statistical Theory  Data Analysis and Presentation, . Editing and Coding: Transforming Raw Data into Information, . Basic Data Analysis: Descriptive Statistics, . Univariate Statistical Analysis, Bivariate Statistical Analysis: Differences Between Two Variables, . Bivariate Statistical Analysis: Measures of Association, Multivariate Statistical Analysis, Communicating Research Results: Report Generation, Oral Presentation, and Follow-L.:  Comprehensive Cases with Computerized Databases,
ER  -