TY  - BOOK
AU  - NAIR P SREEDHAR P
TI  - MARKETING MANAGEMENT 
SN  - 9789381888148
U1  - 658.8 
CY  - CHENGANACHERRY
PB  - PRAKASH PUBLICATION 
KW  - MARKETING MANAGEMENT . MARKET SEGMENTATION, MARKETING OF PRODUCTS. LOGISTICS MANAGEMENT . EMERGING TRENDS IN MARKETING
ER  -