TY  - BOOK
AU  - MALHOTRA NARESH K
AU  - SATYABHUSHAN DASH
TI  - MARKETING RESEARCH
SN  - 978-9353433291
PB  - PEARSON
KW  - INTRODUCTION AND EARLY PHASES OF MARKETING RESEARCH, RESEARCH DESIGN FORMULATION, DATA COLLECTION, PREPARATION, ANALYSIS AND REPORTING, COMPREHENSIVE CASES AND COMPREHENSIVE VIDEO CASES
ER  -