MALHOTRA NARESH K <br/><br/>
MARKETING RESEARCH 

 -  PEARSON 
<br/><br/><label>ISBN: </label>978-9353433291 
<br/><br/><label>Subjects--Topical Terms: </label><br/>INTRODUCTION AND EARLY PHASES OF MARKETING RESEARCH, RESEARCH DESIGN FORMULATION, DATA COLLECTION, PREPARATION, ANALYSIS AND REPORTING, COMPREHENSIVE CASES AND COMPREHENSIVE VIDEO CASES.