TY  - BOOK
AU  - GUPTA, MEENU
AU  - SAHNI, NK
TI  - CONSUMER BEHAVIOR
PB  - KALYANI PUBLISHERS
KW  - INTRODUCTION TO CONSUMER BEHAV  Consumer Behaviour-Nature, Process, Factors and Importance Consumer Behaviour Research-Nature, Process, Types and Techniques Consumer Behaviour Research Models-Nicosia, Howard Sheth and Engel-Kollat Blackwell Models Consumer Decision-Making Process Level I : Introduction, Process and Complaint Behaviour Consumer Decision-Making Process Level II : Different Levels, Views and Process Consumer Decision-Making Process Level III : Information Search, Process and Evaluation  INDIVIDUAL DETERMINANTS OF CONSUMER BEHAVIOUR  Consumer Needs, Motives and Motivation : Dynamic, Nature, Elements and Arousal of Motives  Personality, Life Style and Consumer Behaviour Nature, Determinants; Theories and Life Styles oncept and Buying Behaviour : Nature, Types Relaionship and Psychographics  Consumer Perception and Buying Behaviours : Nature, Types, Relationship and Psychographics  Consumer Learning and Buying Behaviour : Nature, Process Theories and Consumer Memory  Consumer Attitude : Nature, Components, Formation Change and Models  GROUP DETERMINANTS OF CONSUMER BEHAVIOUR  Reference Groups : Nature, Types, Factors and Diffusion of Innovation and Adoption Process  Celebrities and Other Reference Groups  Opinion Leadership and Personal Influence : Introduction, Nature, Measurement Techniques  _r IIIL V  ENVIRONMENTAL INFLUENCES Of CONSUMER BEHAVIOUR  Social Class and Consumer Behaviour : Nature, Measurement and Application  Culture, Sub-Culture, Values and Consumer Behaviour : Nature, Factors, Types and Relationship  Cross-Cultural Consumer Analysis : Marketing Problems and St:.ategies to Overcome Cross-Cultural Problems.ORGANISATION AND CONSUMERS  Organisational Buying Behaviour : Nature, Factors, Process and Relationship  Marketing Communication and Persuasion  Customer Satisfaction and Consumer Protection Act  Case Studies
ER  -