TY  - BOOK
AU  - BAJAJ CHETAN
AU  - TULI, RAJNISH
TI  - RETAIL MANAGEMENT
SN  - 978-0198061151
PB  - OXFORD UNIVERSITY PRESS
KW  - RETAILING: ROLE, RELEVANCE, AND TRENDS RETAIL ORGANIZATION RETAIL IN INDIA RETAIL CUSTOMER RETAIL MARKET SEGMENTATION FINANCIAL PLANNING FOR RETAIL RETAIL LOCATION STRATEGY ORGANIZATIONAL STRUCTURE AND HUMAN RESOURCE MANAGEMENT IN RETAIL • SUPPLY CHAIN MANAGEMENT AND INFORMATION SYSTEMS • RETAIL PRODUCT AND BRAND MANAGEMENT • MERCHANDISE MANAGEMENT • RETAIL PRICING • RETAIL PROMOTION STRATEGY • STORE OPERATIONS • ATMOSPHERICS AND RETAIL SPACE MANAGEMENT • CUSTOMER RELATIONSHIP MANAGEMENT IN RETAILING • MANAGING RETAIL CHAINS AND FRANCHISING • INTERNATIONAL RETAILING
ER  -