TY  - BOOK
AU  - BAJAJ CHETAN ,TULI, RAJNISH, SRIVASTAVA NIDHI VARMA
TI  - RETAIL MANAGEMENT
SN  - 978-0198061151
PB  - OXFORD UNIVERSITY PRESS
KW  - RETAILING: ROLE, RELEVANCE, AND TRENDS .RETAIL ORGANIZATION. RETAIL IN INDIA. RETAIL CUSTOMER. RETAIL MARKET SEGMENTATION. FINANCIAL PLANNING FOR RETAIL .RETAIL LOCATION STRATEGY. ORGANIZATIONAL STRUCTURE AND HUMAN RESOURCE MANAGEMENT IN 	RETAIL. SUPPLY CHAIN MANAGEMENT AND INFORMATION SYSTEMS. RETAIL PRODUCT AND BRAND MANAGEMENT .MERCHANDISE MANAGEMENT. RETAIL PRICING. RETAIL PROMOTION STRATEGY .STORE OPERATIONS. ATMOSPHERICS AND RETAIL SPACE MANAGEMENT. CUSTOMER RELATIONSHIP MANAGEMENT IN RETAILING .MANAGING RETAIL CHAINS AND FRANCHISING . INTERNATIONAL RETAILING
ER  -