TY  - BOOK
AU  - DOMINIQUE XARDEL
AU  - RAJU MS
TI  - CONSUMER BEHAVIOR
SN  - 978-8125915324
PB  - VIKAS PUBLISHING HOUSE
KW  - SENSITIZING , INTRODUCTION TO SCIENCE OF CONSUMER BEHAVIOUR . FAMILY. WOMEN AS CONSUMERS.. RURAL CONSUMERS. SPECIAL AREA CONSUMERS . PERSONALITY TRAITS AND INFLUENCES . CONSUMER PERCEPTION. CONSUMER LEARNING. ATTITUDES. GROUP AND OPINION DYNAMICS. CULTURE AND SOCIAL CLASS. CONSUMERS RESEARCH .CONSUMER PROFILING . DIGITAL MARKETING . CONSUMER RELATIONSHIP MANAGEMENT . SEGMENTATION.MOTIVATION.COMMUNICATION AND PERSUASION. INNOVATION .CONSUMER PROTECTION. ETHICS IN BUSINESS . HYDERABAD BATTERIES LTD. CONSUMER BEHAVIOR IN THE GLOBAL VILLAGE. BLAIR WATER PURIFIERS INDIA. ORIFLAME . WHAT MAKES TITAN
ER  -