TY  - BOOK
AU  - CAVUSGIL S TAMER
AU  - KNIGHT GARY
TI  - INTERNATIONAL BUSINESS
SN  - 978-8131725177
PB  - PEARSON
KW  - Foundation Concepts Introduction: What Is International Business? Globalization of Markets and the Internationalization of the Firm Organizational Participants that Make International Business Happen Theories of International Trade and Investment  The Environment of International Business The Cultural Environment of International Business Political and Legal Systems in National Environments Government Intervention in International Business Regional Economic Integration . Understanding Emerging Markets The International Monetary and Financial Environment  Strategy and Opportunity Assessment for the International Environment - . Global Strategy and Organization . Global Market Opportunity Assessment  Entering and Operating in International Markets . Exporting and Countertrade • Foreign Direct Investment and Collaborative Ventures . Licensing, Franchising, and Other Contractual Strategies • Global Sourcing  Functional Area Excellence • Marketing in the Global Firm • Human Resource Management in the Global Firm . . . Financial Management and Accounting in the Global Firm Appendix: The Math of Currency Trading
ER  -