BUSINESS RESEARCH METHODS A SOUTH ASIAN PERSPECTIVE
By: ZIKMUND WILLIAM G , BARRY WILLIAM G , CARR JON C ADHIKARI ATANU GRIFFIN MITCH
Material type:
TextPublisher: CENGAGE Description: 746ISBN: 9788131520369Subject(s): The Role of Business Research, Information Systems and Knowledge Management, Theory Building, The Business Research Process: An Overview, The Human Side of Business Research: Organizational and Ethical Issues, Beginning Stages of the Research Process, Problem Definition: The Foundation of Business Research, Qualitative Research Tools, Secondary Data Research in a Digital Age, Research Methods for Collecting Primary Data, Survey Research: An Overview, Survey Research: Communicating with Respondents Observation Methods, Experimental Research Measurement Concepts, Measurement and Scaling Concepts, Attitude Measurement, Questionnaire Design, Sampling and Fieldwork, Sampling Designs and Sampling Procedures, . Determination of Sample Size: A Review of Statistical Theory Data Analysis and Presentation, . Editing and Coding: Transforming Raw Data into Information, . Basic Data Analysis: Descriptive Statistics, . Univariate Statistical Analysis, Bivariate Statistical Analysis: Differences Between Two Variables, . Bivariate Statistical Analysis: Measures of Association, Multivariate Statistical Analysis, Communicating Research Results: Report Generation, Oral Presentation, and Follow-L.: Comprehensive Cases with Computerized DatabasesDDC classification: 650.072
| Item type | Home library | Shelving location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Text book
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MIIMLIBRARY | RACK NO-20 | 650.072 (Browse shelf) | Checked out | 19.06.2025 | 6069 |
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