MARKETING MANAGEMENT
By: SREEDHARAN NAIR SHAILESH
Material type: TextPublisher: 2018 ; NEW DELHI KALYANI Description: 330ISBN: 978-93272-8517-8Subject(s): INTRODUCTION TO MARKETING MANAGEMENT. VALUE CHAIN. MARKETING ENVIRONMENT . MARKETING RESEARCH . MARKETING RISK. CONSUMER BEHAVIOUR. CONSUMER RELATIONSHIP MANAGEMENT .ORGANIZATIONAL BUYING AND INDUSTRIAL MARKETING . MARKETING SEGMENTATION . IDENTIFYING AND ANALYZING COMPETITION. DESIGNING COMPETITIVE STRATEGIES FOR LEADERS CHALLENGERS, FOLLOWERS AND NICHE. PRODUCT BRANDING .PACKING AND LABELLING . PRICING . LOGISTICS AND SUPPLY CHAIN MANAGEMENT . PROMOTION. SALES PROMOTION, PERSONAL PERSONAL , SELLING AND PUBLICITY. PERSONAL SELLING AND DIRECT MARKETING . IMC AS AN INTEGRAL PART OF MARKETING . MARKETING TOOLS AND TECHNIQUE. EMERGING TRENDS IN MARKETINGDDC classification: 658.8Item type | Home library | Shelving location | Call number | Status | Date due | Barcode |
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Text book | MIIMLIBRARY | RACK NO-21 | 658.8 (Browse shelf) | Available | 5980 | |
Text book | MIIMLIBRARY | RACK NO-21 | 658.8 (Browse shelf) | Available | 5808 |
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