BUSINESS COMMUNICATION CONNECTING IN A DIGITAL WORLD
By: LESIKAR RAYMOND V, FLATLEY MARIE E RENTZ KATHRYN LENTZ PAULA PANDE NEERJA
Material type:
TextPublisher: MC GRAW HILL Edition: 13Description: 772ISBN: 9789351342960Subject(s): Understanding Workplace Communication INTRODUCTORY CHALLENGE: Demonstrating Your Value on a High-Profile Team . The Role of Communication in Business . COMMUNICATION MATTERS: Peter Drucker on the Importance of Communication in Business CULTURE VIGNETTES: Meaning is in the Mind . NOTES FROM INDIA: Software of the Indian Mind: The Rise of BPO in India . The Business Communication Process . NOTES FROM INDIA: Communication Insights from Indian Philosophy . COMMUNICATION MATTERS: Channel Choice Affects Message Success . Business Communication: The Bottom Line . CASE IN POINT: Dabbawalas of Mumbai: 'Six Sigma' Communication .Learning Objectives . Critical Thinking Questions . Skills Building Exercises .Communicating Across Cultures INTRODUCTORY CHALLENGE: Preparing for Cross-Cultural Communication . The Growing Importance Of Cross-Cultural Communication .Dimensions of Cultural Difference .CULTURE VIGNETTES: 'A Wonder called India'. TECHNOLOGY IN BRIEF: Web Tools for Cross-Cultural Communication. COMMUNICATION MATTERS: Carefully Present and Receive a Business Card in Japan. NOTES FROM INDIA: LESCANT: Get Culture Wise .COMMUNICATION MATTERS: High-Context versus Low-Context Cultures: Edward T Hall 38 COMMUNICATION MATTERS: Five Dimensions of Culture: Geert Hofstede . COMMUNICATION MATTERS: Linear-actives, Multi-actives, and Reactives: Richard D. Lewis . NOTES FROM INDIA: Relationship Oriented Indian Manager . COMMUNICATION MATTERS: Blundering with Words . Problems of Language .Advice for Communicating Across Cultures .Summary by Learning Objectives . : FUNDAMENTALS OF BUSINESS WRITING . Adapting Your Words to Your Readers INTRODUCTORY CHALLENGE: Choosing the Best Words for Your Message . The Importance of Adaptation.NOTES FROM INDIA: English Language: Advantage India. Suggestions for Selecting Words.COMMUNICATION MATTERS: The Most Annoying Business Clichés. NOTES FROM INDIA: Evolve and Resolve: Made for India Communication . COMMUNICATION MATTERS: Lost in Translation . TECHNOLOGY IN BRIEF: Grammar and Style Checkers Help Writers with Word Selection . COMMUNICATION MATTERS: The Trouble with Idioms . COMMUNICATION MATTERS: Everything You Wanted to Know about Active and Passive Voice . Suggestions for Nondiscriminatory Writing . COMMUNICATION MATTERS: How Diverse Is Too Diverse? . COMMUNICATION MATTERS: Understanding the Different Generations in the Workplace . Constructing Clear Sentences and Paragraphs INTRODUCTORY CHALLENGE: Writing Sentences and Paragraphs That Communicate . The Importance of Adaptation . Care In Sentence Design . TECHNOLOGY IN BRIEF: Readability Statistics Help Writers Evaluate Document Length and Difficulty . COMMUNICATION MATTERS: Avoiding Stringy and See-Saw Sentences. NOTES FROM INDIA: The Argumentative Indian: We do Like to Speak .COMMUNICATION MATTERS: Is That a Surplus Word? . COMMUNICATION MATTERS: There Is, There Are . . . Do You Really Need Them? . COMMUNICATION MATTERS: Don't Make Me Laugh . Care in Paragraph Design . COMMUNICATION MATTERS: Beware the Vague or Illogical "This" . Writing for a Positive Effect INTRODUCTORY CHALLENGE: Affecting Human Relations through Writing .The Importance of a Positive Effect . Using a Conversational Style . COMMUNICATION MATTERS: Business Etiquette—It Depends on Where You Are . Using the You-Viewpoint . NOTES FROM INDIA: It Is Not What You Say But How You Say It .Accentuating the Positive .COMMUNICATION MATTERS: Parent, Child, or Adult? . Being Courteous. TECHNOLOGY IN BRIEF: Courtesy in the Age of Mobile Devices. Managing Emphasis for a Positive Effect . CASE IN POINT: Human Objective + Business Objective = Goodwill . The Ethics of Positive Emphasis . Summary by Learning Objectives .Key Terms .Critical Thinking Questions.Skills Building Exercises .PART 3: BASIC PATTERNS OF BUSINESS MESSAGES Choosing the Best Process and Form INTRODUCTORY CHALLENGE: The Nature of Business Messages. The Importance of Skillful Writing .The Process of Writing . NOTES FROM INDIA: Communication in India: Barriers and Gateways . The Importance of Readable Formatting . Letters .Memorandums (MEMOS) . Email . TECHNOLOGY IN BRIEF: Using Good Email Etiquette Helps Writers Achieve Their Goals . COMMUNICATION MATTERS: Composing an Email: The Top 10 Mistakes . The Newer Media in Business Writing . COMMUNICATION MATTERS: "Twitiquette": New Technologies, New Expectations . Print Versus Online Documents .CASE IN POINT: Indian English: We are Like That Only . Summary by Learning Objectives . Getting to the Point . Preliminary Assessment . The General Direct Plan. Routine Inquiries. INTRODUCTORY CHALLENGE: Searching for New Regional Headquarters. COMMUNICATION MATTERS: Choosing the Right Font . TECHNOLOGY IN BRIEF: Shortcut Tools Help Writers Improve Productivity and Quality .Favorable Responses . INTRODUCTORY CHALLENGE: Answering a Potential Customer's Question .Order Acknowledgments and Other Thank-You Messages . INTRODUCTORY CHALLENGE: Building Goodwill with a "Thank-You" Message. TECHNOLOGY IN BRIEF: Tables Help Writers Organize Data for Easy Reading . COMMUNICATION MATTERS: A Workplace without Email? One Company's Strategy . Direct Claims .INTRODUCTORY CHALLENGE: Requesting a Correct Shipment and Revised Invoice. Adjustment Grants 190 INTRODUCTORY CHALLENGE: Dealing with the Unexpected . Internal-Operational Messages .INTRODUCTORY CHALLENGE: Reminding Employees of the Shipping Policy . Other Direct Message . Problem-Solving Cases . Maintaining Goodwill in Bad-News Messages Approaches to Writing Bad-News Messages . The General Indirect Plan. Refused Requests . INTRODUCTORY CHALLENGE: Denying a Request for a Donation . Indirect Claims . INTRODUCTORY CHALLENGE: Seeking an Adjustment for a Subpar Experience. Adjustment Refusals . INTRODUCTORY CHALLENGE: Denying a Customer's Claim. TECHNOLOGY IN BRIEF: Outlook Quick Parts Tool Allows Writers to Reuse Content .Negative Announcements . INTRODUCTORY CHALLENGE: Announcing a Medical Coverage Cut .COMMUNICATION MATTERS: Balance, Not "Spin," in Negative Announcements . . . Making Your Case with Persuasive Messages and Proposals The Predominance of Indirectness in Persuasive Messages . General Advice About Persuasion . Persuasive Requests . INTRODUCTORY CHALLENGE: Raising Funds for a Worthy Cause . COMMUNICATION MATTERS: The Ingredients of Successful Fundraising . Sales Messages .INTRODUCTORY CHALLENGE: Generating More Customers for Your Business . COMMUNICATION MATTERS: Sophisticated Selling in White Papers . COMMUNICATION MATTERS: Gaining—and Keeping—Readers' Attention on Facebook and Twitter . COMMUNICATION MATTERS: The Importance of Vividness in Sales Messages . COMMUNICATION MATTERS: Persuasive Strategies Vary across Cultures . Proposals. INTRODUCTORY CHALLENGE: Selling Your Services through Proposal Writing .TECHNOLOGY IN BRIEF: Web Resources for Proposal Writing . COMMUNICATION MATTERS: Wise Words from a Professional Proposal Writer . COMMUNICATION MATTERS: The Seven Deadly Sins of Proposal . Conducting a Winning Job Campaign INTRODUCTORY CHALLENGE: Finding Your First Post-College Job. The Job Search . COMMUNICATION MATTERS: The Where, What, and Whys of Hiring . TECHNOLOGY IN BRIEF: Make Your Linkedln Profile Work for You.Preparing the Application Documents . Constructing the Résumé . COMMUNICATION MATTERS: The Most Important Six Seconds in Your Job Search.Writing The Cover Message. COMMUNICATION MATTERS: Developing a Professional Portfolio 360 TECHNOLOGY IN BRIEF: Websites Offer Valuable Interview Advice. Handling the Interview . COMMUNICATION MATTERS: Answers to the 10 Toughest Interview Questions .COMMUNICATION MATTERS: What's the Number One Interviewing Mistake? . Following up and Ending the Application .. FUNDAMENTALS OF REPORT WRITING . Preparing Informative and Influential Business Reports INTRODUCTORY CHALLENGE: Writing Reports to Solve Workplace Problems .Reports and Your Future 385 Defining Reports . Determining the Report Problem and Purpose. COMMUNICATION MATTERS: Report-Writing Practices and the Sarbanes-Oxley Act NOTES FROM INDIA: Report Writing: Challenges of a Developing Nation. Determining the Factors . Gathering the Information Needed . TECHNOLOGY IN BRIEF: Report-Writing Tools Help Businesses Succeed. Interpreting the Findings . Organizing the Report Information. TECHNOLOGY IN BRIEF: Brainstorm and Outline with Visualization Tools. Writing the Report . COMMUNICATION MATTERS: Formal, Informal, or Somewhere in Between?. COMMUNICATION MATTERS: Choice Lines Gleaned from Accident Reports Submitted to Insurance Companies .Collaborative Report Writing . COMMUNICATION MATTERS: Does Your Group Have Emotional Intelligence? . TECHNOLOGY IN BRIEF: Comment and Review Tools Help Writers Track Changes to Their Documents . CASE IN POINT: The Look of a Report: Form Matters . Summary by Learning Objectives . INTRODUCTORY CHALLENGE: Preparing Different Types of Business Reports .An Overview of Report Components .COMMUNICATION MATTERS: Creating a Report Title with the 5 Ws and 1 H. Characteristics of the Shorter Reports. COMMUNICATION MATTERS: Tips from a Professional Explainer . TECHNOLOGY IN BRIEF: Using a Report Template for a Polished Look. Forms for Short to Mid-Length Reports . COMMUNICATION MATTERS: Knowledge Management Gives Companies the Competitive Edge . Common Types of Short Reports .Components of Long, Formal Reports . TECHNOLOGY IN BRIEF: Using a Table of Contents Generator for Speed and Accuracy . The Structural Coherence Plan . The Formal Report Illustrated . . Conducting Research for Decision Makers INTRODUCTORY CHALLENGE: Using Research to Solve a Business Problem .Why Research Matters . What Research Is. How to Find Existing Research. TECHNOLOGY IN BRIEF: Managing Citations with Zotero .How to do New Research . TECHNOLOGY IN BRIEF: Web-Based Survey Tools Help Writers Design, Analyze, and Report Results of Questionnaires .Conducting Ethical Business Research .Using Visuals to Make Your Point INTRODUCTORY CHALLENGE: ChoDDC classification: 658.45
| Item type | Home library | Shelving location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Text book
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MIIMLIBRARY | RACK NO- 6 | 658.45 (Browse shelf) | Available | 5781 |
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