SERVICES MARKETING INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM
By: ZEITHAML VALARIE A BITNER MARY JO GREMLER DWAYNE D PANDIT AJAY
Material type: TextPublisher: MC GRAW HILL Edition: 6Description: 711ISBN: 9781259026812DDC classification: 658.8Item type | Home library | Call number | Status | Date due | Barcode |
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Text book | MIIMLIBRARY | 658.8 (Browse shelf) | Available | 5742 |
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658.8 MARKETING MANAGEMENT | 658.8 MARKETING MANAGEMENT | 658.8 SERVICES MARKETING | 658.8 SERVICES MARKETING | 658.8 MARKETING MANAGEMENT | 658.8 MARKETING MANAGEMENT | 658.8 MARKETING MANAGEMENT |
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