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STRATEGIC BRAND MANAGEMENT BUILDING MEASURING AND MANAGING BRAND EQUITY

Material type: Text

TextPublisher: PEARSON

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Item type	Home library	Call number	Status	Date due	Barcode
Text book	MIIMLIBRARY	658.827 (Browse shelf)	Available		3536

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Previous	658.827 BRAND MANAGEMENT TEXT AND CASES	658.827 BRAND MANAGEMENT THE INDIAN CONTEXT	658.827 PRODUCT MANAGEMENT.	658.827 STRATEGIC BRAND MANAGEMENT BUILDING MEASURING AND MANAGING BRAND EQUITY	658.827 BRAND AGAINST THE MACHINE	658.827 STRATEGIC BRAND MANAGEMENT	658.827 STRATEGIC BRAND MANAGEMENT	Next

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MARIAN INTERNATIONAL INSTITUTE OF MANAGEMENT