E-MARKETING
By: FROST, RAYMOND, STRAUSS, JUDY
Material type:
TextPublisher: PHI ISBN: 978-8120345010Subject(s): E-Marketing in Context Past, Present, and Future Strategic E-Marketing and Performance Metrics The E-Marketing Plan . E-Marketing Environment Building Inclusive E-Markets Ethical and Legal Issues E-Marketing Strategy E-Marketing Research Consumer Behavior Online Segmentation, Targeting, Differentiation, and Positioning Strategies E-Marketing Management Product: The Online Offer • Price: The Online Value _ The Internet for Distribution E-Marketing Communication Tools . Engaging Customers with Social Media Buying Digital Media Space Customer Relationship Management .. Internet Penetration Worldwide as of April 30, 2010
| Item type | Home library | Shelving location | Call number | Status | Date due | Barcode |
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Reference Books
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MIIMLIBRARY | RACK -REF 2 | 658.84 (Browse shelf) | Not for loan | 3083 |
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