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RETAIL MANAGEMENT

By: BAJAJ CHETAN ,TULI, RAJNISH, SRIVASTAVA NIDHI VARMA

Material type: Text

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TextPublisher: OXFORD UNIVERSITY PRESS ISBN: 978-0198061151Subject(s): RETAILING: ROLE, RELEVANCE, AND TRENDS .RETAIL ORGANIZATION. RETAIL IN INDIA. RETAIL CUSTOMER. RETAIL MARKET SEGMENTATION. FINANCIAL PLANNING FOR RETAIL .RETAIL LOCATION STRATEGY. ORGANIZATIONAL STRUCTURE AND HUMAN RESOURCE MANAGEMENT IN RETAIL. SUPPLY CHAIN MANAGEMENT AND INFORMATION SYSTEMS. RETAIL PRODUCT AND BRAND MANAGEMENT .MERCHANDISE MANAGEMENT. RETAIL PRICING. RETAIL PROMOTION STRATEGY .STORE OPERATIONS. ATMOSPHERICS AND RETAIL SPACE MANAGEMENT. CUSTOMER RELATIONSHIP MANAGEMENT IN RETAILING .MANAGING RETAIL CHAINS AND FRANCHISING . INTERNATIONAL RETAILING

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Item type	Home library	Shelving location	Call number	Status	Date due	Barcode
Reference Books	MIIMLIBRARY	RACK -REF 2	658.87 (Browse shelf)	Not for loan		2621

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