UNDESTANDING ENTERPRISE

By: BRIDGE SIMON
Contributor(s): KEN O NEILL, STAN CROMIE
Material type: TextTextPublisher: DALGRAVE ISBN: 978-0230555303Subject(s): THE CONCEPT OF ENTERPRISE Why talk about enterprise? Introduction The passion for enterprise What does enterprise mean? Examples of 'enterprise' usage Narrow and broad meanings of enterprise Other aspects of enterprise In conclusion Enterprise in individuals Why are some individuals more enterprising than others? Personality theories Economic approaches Sociological approaches Cognitive approaches Behavioural theories Entrepreneurial profiling and enterprise prediction An integrated approach Gender and ethnicity Postscript Enterprise: the external influences Cultural, political and economic conditions Demand factors Supply factors Government or other interventions Equilibrium rates Integrated theory In conclusion Other aspects of enterprise Some perceptions of enterprise Other enterprise connotations Social enterprise The advantages and disadvantages of enterprise The future of enterprise ENTERPRISE AND SMALL BUSINESS Small business: definitions, characteristics and needs The entrepreneur or the business The stages of (small) business development The varieties of small businesses The implications of being small In conclusion Distinctive features of small businesses Section A - The features of small businesses Section B - The features of 'small' entrepreneurs In conclusion Business growth Introduction — why growth? Some statistics on growth The dimensions of growth The components of growth The entrepreneur - motivation and aspiration The business The external environment Targeting growth Small is beautiful: entrepreneurship in the bigger business Introduction Entrepreneurship in bigger businesses Corporate entrepreneurship When smaller is an advantage In PROMOTING ENTERPRISE Introduction Why intervene? Introduction - what is intervention? Why intervene? - the motivations Why intervene? - the justification Why not? - the arguments against intervention Intervention exists Theories, models and assumptions (that might guide intervention) Early stages - entrepreneurship development Later stages - business development A hierarchy-of-needs model Hard and soft Research and insight The other view - the perspective of the individual Intervention methods (objectives, structures and approaches) Enterprise, entrepreneurship and small business policies Objectives Structures for intervention Approaches Areas of intervention Forms of assistance Making a choice Intervention evaluation and results Introduction Requirements Methods Problems Results: the current state of knowledge
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Reference Books Reference Books MIIMLIBRARY
RACK -REF 1 658.421 (Browse shelf) Not for loan 1551

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