MARKETING MANAGEMENT (Record no. 7640)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00322nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789356062665 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | KOTLER PHILIP, KELLER KEVIN LANE, CHERNEV ALEXANDER , SHETH JAGDISH , SHAINESH G |
| 245 ## - TITLE STATEMENT | |
| Title | MARKETING MANAGEMENT |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 16 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | PEARSON |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 596 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Text book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MIIMLIBRARY | MIIMLIBRARY | RACK NO-21 | 01.02.2023 | COSMO BOOKS | 1050.00 | 658.8 | 6498 | 1 | 01.02.2023 | Text book | ||||
| MIIMLIBRARY | MIIMLIBRARY | RACK NO-21 | 01.02.2023 | COSMO BOOKS | 1050.00 | 658.8 | 6499 | 2 | 01.02.2023 | Text book | ||||
| MIIMLIBRARY | MIIMLIBRARY | RACK NO-21 | 01.02.2023 | COSMO BOOKS | 1050.00 | 658.8 | 6500 | 3 | 01.02.2023 | Text book | ||||
| MIIMLIBRARY | MIIMLIBRARY | RACK NO-21 | 01.02.2023 | COSMO BOOKS | 1050.00 | 658.8 | 6501 | 4 | 01.02.2023 | Text book |