MARKETING MANAGEMENT (Record no. 7381)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00307nam a22001097a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780333937198 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | RAMASWAMY VS, NAMAKUMARI S |
| 245 ## - TITLE STATEMENT | |
| Title | MARKETING MANAGEMENT |
| Sub Title | PLANNING , IMPLIMENTATION AND CONTROL GLOBAL PERSPECTIVE INDIAN CONTEXT |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | MACMILLAN |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Text book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MIIMLIBRARY | MIIMLIBRARY | RACK NO-21 | 12.02.2021 | AMAL JYOTHI | 658.8 | 6007 | 12.02.2021 | Text book |