MARKETING MANAGEMENT (Record no. 7062)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00406nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789381888148 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | NAIR P SREEDHAR P |
| 245 ## - TITLE STATEMENT | |
| Title | MARKETING MANAGEMENT |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | CHENGANACHERRY |
| Name of publisher | PRAKASH PUBLICATION |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 206 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MARKETING MANAGEMENT . MARKET SEGMENTATION, MARKETING OF PRODUCTS. LOGISTICS MANAGEMENT . EMERGING TRENDS IN MARKETING . |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Text book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Accession Number | Price effective from | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MIIMLIBRARY | MIIMLIBRARY | RACK NO-21 | 30.03.2019 | 658.8 | 5702 | 30.03.2019 | Text book | |||||
| MIIMLIBRARY | MIIMLIBRARY | RACK NO-21 | 30.03.2019 | 658.8 | 5704 | 30.03.2019 | Text book | 2 | ||||
| MIIMLIBRARY | MIIMLIBRARY | RACK NO-21 | 13.12.2023 | 658.8 | 6683 | 13.12.2023 | Text book | 3 |