MARKETING RESEARCH (Record no. 687)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00431nam a2200121Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-9353433291 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | MALHOTRA NARESH K |
| 245 #0 - TITLE STATEMENT | |
| Title | MARKETING RESEARCH |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | PEARSON |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | INTRODUCTION AND EARLY PHASES OF MARKETING RESEARCH, RESEARCH DESIGN FORMULATION, DATA COLLECTION, PREPARATION, ANALYSIS AND REPORTING, COMPREHENSIVE CASES AND COMPREHENSIVE VIDEO CASES. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | SATYABHUSHAN DASH |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Text book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MIIMLIBRARY | MIIMLIBRARY | RACK NO-36 | 11.02.2019 | 465.00 | 658.83 | 687 | 11.02.2019 | Text book |