SERVICES MARKETING INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM (Record no. 2542)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00278nam a2200109Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-1259026812 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | ZEITHAML, VALARIE A |
| 245 #0 - TITLE STATEMENT | |
| Title | SERVICES MARKETING INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | MCGRAW- HILL |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | BITNER, MARY JO |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Text book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| MIIMLIBRARY | MIIMLIBRARY | 11.02.2019 | 550.00 | 658.8 | 2542 | 11.02.2019 | Text book |