BRAND MANAGEMENT PRINCIPLES AND MANAGEMENT (Record no. 2368)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00234nam a2200085Ia 4500 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | DUTTA, KIRTI |
| 245 #0 - TITLE STATEMENT | |
| Title | BRAND MANAGEMENT PRINCIPLES AND MANAGEMENT |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | OXFORD UNIVERSITY PRESS |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| MIIMLIBRARY | 11.02.2019 | 425.00 | 658.827 | 2368 | 11.02.2019 | Text book |