MARKETING MANAGEMENT (Record no. 1893)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01734nam a2200121Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-8121932448 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | PILLAI RSN |
| 245 #0 - TITLE STATEMENT | |
| Title | MARKETING MANAGEMENT |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | S. CHAND |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Written in simple and conversational language. 2. Main points are given in Bold Letters or in Boxes. 3. Themes are easily understandable, even to a lay-man. 4. A good number of case studies are included. 5. Covers all relevant topics according to syllabus. 6. It is a good text-cum-guide to students. Contents Part-I FUNDAMENTALS OF MARKETING Fundamentals of Marketing Marketing Environment Marketing Management Part-II Developing Marketing Strategy Marketing Strategy and Planning Marketing Segmentation Market Targeting and Positioning Marketing Information System Marketing Research PART-III UNDERSTANDING CONSUMER BEHAVIOURS Consumer Behaviour The Indian Consumers Consumerism PART-IV MANAGING PRODUCTS Managing the Product Managing the Product Development Pricing Strategy Product Related Strategy PART-V COMMUNICATIONS DECISIONS The Promotional Programme Sales Promotion Advertising Management Marketing Control Public Relations PART-VI MANAGING SALES FORCES Personal Selling Sales Organisation Sales Force Management Control of Sales Force Sales Forecast Remuneration to Salesmen PART-VII MANAGEMENT OF PHYSICAL DISTRIBUTION Channels of Distribution Management of Retail Marketing of Consumer Goods Marketing of Industrial Goods Direct Marketing PART-VIII MANAGING MARKETING OF SERVICES The Marketing of Services PART-IX RECENT TRENDS IN MARKETING International Marketing Marketing and Society Total Quality Management E-Business Rural Marketing New Trends in Marketing The Case Study Method. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | BAGAVATHI |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Text book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
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| MIIMLIBRARY | MIIMLIBRARY | RACK NO-21 | 11.02.2019 | 250.00 | 658.8 | 1893 | 11.02.2019 | Text book |