INTERNATIONAL BUSINESS (Record no. 1032)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01375nam a2200121Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-8131725177 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | CAVUSGIL S TAMER |
| 245 #0 - TITLE STATEMENT | |
| Title | INTERNATIONAL BUSINESS |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | PEARSON |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Foundation Concepts Introduction: What Is International Business? Globalization of Markets and the Internationalization of the Firm Organizational Participants that Make International Business Happen Theories of International Trade and Investment The Environment of International Business The Cultural Environment of International Business Political and Legal Systems in National Environments Government Intervention in International Business Regional Economic Integration . Understanding Emerging Markets The International Monetary and Financial Environment Strategy and Opportunity Assessment for the International Environment - . Global Strategy and Organization . Global Market Opportunity Assessment Entering and Operating in International Markets . Exporting and Countertrade • Foreign Direct Investment and Collaborative Ventures . Licensing, Franchising, and Other Contractual Strategies • Global Sourcing Functional Area Excellence • Marketing in the Global Firm • Human Resource Management in the Global Firm . . . Financial Management and Accounting in the Global Firm Appendix: The Math of Currency Trading |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | KNIGHT GARY |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Text book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MIIMLIBRARY | MIIMLIBRARY | RACK NO-18 | 11.02.2019 | 550.00 | 658.049 | 1032 | 11.02.2019 | Text book |